What a WhatsApp assistant for a business is, and how much it costs

A WhatsApp assistant is a system that automatically answers a business's messages: it answers prices, hours, address and availability with the business's real information, books appointments or takes orders, and hands the conversation to a person when a case goes beyond what was planned. At FaroVivo it starts at $350 USD, with monthly operation from $99 USD/mo.

Answering the same thing, every day

An auto shop, a store, a consultancy and a remodeling company have nothing in common, but they share one thing: the same handful of questions comes back every day, and the person with the least time always answers them. How much is it, what time do you open, do you have it in stock, how long does it take, where are you.

That, on its own, does not seem like a problem. It is when it comes after hours, when it comes while you are working, or when it comes at the same time as five others. Then what you lose is not time: it is the sale that went to whoever answered first.

The other half is what never gets answered: the customer who asked, did not close, and nobody wrote to again. They did not need to get upset: they forgot. That follow-up is work everyone knows should be done and almost nobody does.

WhatsApp Business Platform, the API version that allows real automation, charges per template message according to its category (marketing, utility or authentication), and the price varies by the recipient's country. Conversations the customer opens to ask for help are not charged within the service window.
Meta's official developer documentation: WhatsApp pricing · checked Aug 11, 2026

What it does, in any industry

This is what all of them share. If your business is one of those with its own page, it is told there with the vocabulary and the cases of your industry.

  • Answers prices, hours, address and availability with your real information, not generic replies.
  • Books appointments in your calendar or takes orders, depending on what you need.
  • Collects the new customer's details and leaves them where you already work: your CRM, a spreadsheet or your email.
  • Writes again a few days later to whoever asked and did not reply, with something new to say.
  • Sends reminders for appointments, services or payments.
  • Lets you know when the conversation goes off script, with all the context.
  • Answers in Spanish and English from the same number.

What it never does

  • It does not make things up. If it does not know something, it says so and hands the conversation to a person instead of improvising an answer.
  • It does not close deals or negotiate terms on its own.
  • It does not replace the relationship with the customer where that relationship is what you sell.

What it connects to

With what you already use. You do not need to change tools; it is enough for the ones you have to start talking to each other.

  • Google Calendar
  • Spreadsheets
  • Your CRM
  • Your email
  • WhatsApp Business Platform

We work in four markets

We serve businesses in the Hispanic market of the United States, Mexico, Colombia and Spain. Prices are set in dollars and quoted in your currency at the time; local taxes are not included.

United States

It is the only one of the four where WhatsApp does not dominate everything: text messages and phone calls still matter a lot, especially outside the Hispanic community. Prices in dollars and service in both languages from the same number.

Spain

Here people say "pyme" and "autónomo", ask for "cita previa" and invoice with 21% VAT, which is not included in the published prices. Electronic invoicing between businesses is being rolled out in stages, so confirm it with your advisor; in any case it changes how the deal is closed, not how the assistant works.

Mexico

WhatsApp is the default channel for almost any business, so the volume going through the assistant is higher. Invoices are issued as CFDI with the SAT, and VAT is 16%. Payments are settled by SPEI or at a store.

Colombia

As in Mexico, WhatsApp is the main door. Electronic invoicing with the DIAN, 19% VAT, and payments through Nequi or PSE.

The usual questions

What exactly is a WhatsApp assistant?

A system that automatically answers a business's messages: it answers the usual questions with your real information, books appointments or takes orders, and alerts a person when a case gets complicated. It is not a menu of options or an auto-reply: it understands what it is asked, not just keywords.

How is it different from WhatsApp Business, the free app?

The free app is good for quick replies and labels, but it is run by hand from the phone and does not connect to your calendar or your systems. To really automate you need the WhatsApp Business Platform, the API version, which is the one we use and the one that lets the assistant work on its own.

Is this a chatbot or an AI agent? What is the difference?

A classic chatbot follows a tree written by hand: if the customer writes something that is not in the script, it gets lost. An AI agent understands what it is asked even if it is badly written or comes with three things in the same message, checks your real information and decides what to do: answer, book or hand the conversation to a person. What we build is the second, although we prefer to call it an assistant because that is what it does: assist, not replace. You notice the difference the day someone asks something nobody saw coming.

Does it work as a virtual receptionist?

Yes, and it is the most honest way to explain it if your business has nobody answering. It does the front desk work you do today at eleven at night: it receives the message, answers the usual, books and lets you know when a case goes off script. If you already have a front desk, it does not replace it: it takes the repeated questions off their plate so they can serve whoever is in front of them.

How much does it cost?

From $350 USD setup, with monthly operation from $99 USD/mo. All three packages are published on the site with what each one includes, with no form in the way. On top of that is what Meta charges for template messages, which depends on the country and the message category.

How long does it take to be ready?

Between 3 and 10 days, depending on what needs connecting. We test it with real cases before your first customer writes to it.

What if it does not answer the way we agreed?

There is a 30-day guarantee: if it does not answer the way we agreed, we keep working at no cost until it does.

Is your business a different kind?

Each industry has its own page, because the problems are not the same.

Tell me what takes up most of your time

You do not need to know what you want to automate. If you tell me what you answer every day, it is already clear where to start.

Tell me what eats up your time →

No obligation, in English or Spanish.